Clickbank Affiliate versus Own Affiliate Program
As you know Clickbank has a huge number of affiliates. Most people who have products to sell would love to have a group of ready salesmen to sell their digital products and make money. These people do not have to worry about managing the tens of thousands of affiliates.
There are also internet marketers who would prefer to start their own affiliate program and have a company of affiliates under their wings.
Here are some of the pros and cons of using Clickbank affiliates versus that of having your own affiliate program.
Clickbank Affiliate Program:
Pros:
1. You can tap into the internet’s largest affiliate network.
2. You can form your own circle of affiliates from Clickbank network.
3. Clickbank handles all tax, accounting and commission payout for your transactions.
4. A lot of Clickbank tools have been created to assist marketers.
Cons:
1. You can only sell one product at a time, so you cannot include an up-sell or one-time-offer.
2. There is no way to develop any beneficial relationship between you and your affiliates.
3. You cannot dispute any charge-backs or refund with Clickbank and they decide the refund policy.
4. You are not able to manage your customers through mails.
5. Clickbank charges you a 7% for every successful sale.
6. You are not able to manage your affiliates through emails or obtain your affiliates information
7. Clickbank can suspend your product at any time for any reason.
8. Your commission can be hijacked easily, if you do not take any precaution.
9. Each time you submit a product, you have to wait for their approval.
Own affiliate program:
Pros:
1. You can build a long-term relationship to a personal level by writing note and communicate with your affiliates.
2. By constantly providing promotional tools and kits for your affiliates, you are keeping your name in front of them.
3. Running your own affiliate program may be more cost effective. If you use strait paypal, it will cost you less in fees as compared to selling the same product at Clickbank.
4. It will increase your profit margin, if you own a merchant account.
5. Over time, your affiliates will become loyal to you because you are the one sending them the money.
6. With your own system you can launch a product right now if you wanted to.
Cons:
1. You get to deal with many nitty-gritty details, such as paying your affiliates each month.
2. You have to face the complaints about spam and other illegal stuff.
3. You are responsible for collecting and organizing all the affiliates’ personal data.
4. You have to prevent any possible hacking into your affiliate program.
5. You have to handle the commissions and accounting taxes for affiliates.
