Writing your sale copy with a strong offer
If you want to gain an edge over your competitors, you must test as many components of your sales copy as possible. It is the one thing that distinguishes good results from the superb. You should consider your product, the suitable market price, other offers and bonuses attached to your main product and what strategy are you deploying.
The internet is flooded with products, yet not all products entice customers. It is only right that you offer only great products, so as to satisfy customers and gain their loyalty. If you cannot have a great one, then at least have a good one! No amount of fabulous copy and incredible offers will save a bad product.
Next is your price point and only your market can tell you the best price. But before testing, it is critical to understand your objective. Whether you are only selling front-end product or you have catered back-end promotion or you just want to obtain the mailing list. All these have to be taken into consideration.
Most internet marketers when they first started out, they tend to focus on making big profits with only front-end products.
You really should be shooting to break even and build your list with the back-end in mind. Every great marketer and copywriter will tell you the back-end is where massive profit-making happens.
Here are five killer tips on including extra offers and bonuses.
Killer Tip #1
Offer an up-sell to your customers. Up-sell offers are very popular and common. When your customers order, they are given a chance to upgrade from a standard to a gold or platinum version at a higher price.
Killer Tip #2
Package your main product with a massive bonus offer or one with a smaller number but of greater value. The massive offer term basically just blows your customers away to the point where it really is a no-brainer to buy. There have been times when I bought something just because I wanted the bonus!
Killer Tip #3
You have heard of it. You have definitely seen it. It is the one-time-offer product promotion. In this scenario, when your customer clicks to buy, they are presented with a one-time chance to buy another product. This works very well for several reasons. First, your customers are committed to make a purchase for your original product, and they may just buy the one-time offer if it is good. Also, by adding a scarcity, the urgency and time element, you tell them this is the only best opportunity to get both products.
Killer Tip #4
Letting your customer actually use the product for 30 days before charging their card. You will want to get their card information, of course, and after 30 days if you have not received the product in return, you will just bill them at your price.
Killer Tip #5
Suppose you are selling a high-priced product, suggest that you allow your customers to pay by instalments. Ultimately, you will still get the full price of the product.
Be creative and think out of the box. Draft up unique offer terms and test them out. So that you will know what is good and which one can increase conversion rate. Now you have something concrete you can get going with. These were just a handful and there are a lot more!
