Yanik Silver Reveals How To Sell High Priced Products
Yanik Silver is a famous online internet marketer who has made millions, even though he does not know what html is.
He is very good in selling high priced products in internet marketing niche and outside of it.
Imagine if you want to make $1 million dollar this year. If you have a product priced at $50, how many do you need to sell to make that money? 200,000 copies!! Now if it is $500, then you will need to sell 2000 copies. Of course, if it is a $5000, you just need to sell 200 copies.
It is a lot easier dealing with 200 customers than 20,000. Think of all the customer service and infrastructure, etc. Yanik mentioned that, as a general rule - the buyers of a high-priced product or service are easier to deal with than someone who bought a $9.95 ebook and drives you crazy.
Having higher priced products is actually better for your customers because they are more committed. Think about the last time you gave free advice to someone - what happen? That’s right. Nothing. But if you had made them pay you for consulting - they would have taken it to heart.
Yanik has also made a point that with a higher priced product that means you have more money to advertise. If you going against someone selling a $19 ebook and you selling a $199 home study course in the same market - who can spend more?
Your competitor can only go up to $19 (unless they’ve got a back-end product) but you can actually spend up to $199.
Furthermore, you can come into a marketplace and suck up a big part of the resellers because you can give more commissions.
Another point that Yanik talked about is that you usually spend about the same effort trying to sell a high priced product as a lower priced product.
Now when selling a high-priced product most people make the mistake of just trying to “1-step” it. That means sending people off to a webpage or sending them a sales letter and then nothing more.
Only a small percentage will buy this way. Yanik prefers to lead generating where he get people to “raise their hands” and say “yeah I’m interested”.
This way, he can now afford to spend more time to chase those prospects. And it is not enough to just email them follow-ups. He prefers to have a whole arsenal at his fingertips if needed like direct mail, voice broadcast, telephone calls, postcards, etc.
Well, hopefully, Yanik Silver has given you some great insight into selling high-end products.
